Top 5 Beauty Retail Android Apps in Central America: Q2 2024 Performance

In Q2 2024, beauty retail applications on the Android platform showed varied performance in Central America. Here’s a closer look at the weekly trends for the top 5 beauty retail apps in the region.

Natura Latam from Natura &Co saw a strong performance in weekly downloads and active users. Weekly downloads started at 7.8K in early April and peaked at 12.4K by the end of May. Active users also showed a steady increase, growing from 27.6K in the first week of April to 40.5K by the last week of June.

SEPHORA experienced fluctuations in weekly downloads, starting at 6.6K in early April, dipping mid-quarter, and then peaking at 11.5K by the end of June. Weekly active users followed a similar pattern, beginning at 23.1K, reaching a low of 16.2K in late May, and finally climbing to 33.3K by the end of June.

Oriflame had a less stable trajectory. Weekly downloads varied significantly, starting at 4.3K in early April, peaking at 7.2K by the end of April, and then fluctuating between 2.5K and 3.1K for the rest of the quarter. Active users showed a steady rise from 14.4K in early April to 23.3K by late June.

Avon, also from Natura &Co, demonstrated consistent growth. Weekly downloads increased from 2.5K in early April to 3.5K by early June. Active users also saw an upward trend, starting at 24.6K and reaching 29.1K by the end of the quarter.

Pixi Beauty had a relatively stable performance. Weekly downloads ranged from 1.2K to 2.2K, with a peak of 2.3K in early June. Active user data was not available for this app.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.